Archive | May, 2011

BIG Ideas Come from a Big Imagination

19 May
Dressing your imagination

aDressing your imagination

Big Ideas come when “you” are able to get in touch with your creativity, whether it’s artistic, aesthetic, or a response to market needs.  Often, creativity is misunderstood as an exceptional gift that some people have and some people don’t. Creativity is a tool available to anyone who understands its components.  Through a series of appreciation and practice, people can  learn how to actively seek the characteristics and environments that foster creativity and avoid the factors that inhibit it.

The other day, my father had told me- when he was a very young boy growing up in Rasul Nagar, a remote village in Punjab, Pakistan,  he and his friends use to build miniature trains… Not just any ordinary train, but wired miniature trains on tracks. My father surrounded himself with other curious young minds, and together his friends built what they thought was near to impossible.   Bare in mind, during that time,  many parts of Rasul Nagar did not have electricity.

Now a days,  six-year olds are too busy carrying digital devices as a source of information and entertainment.  Can you believe, the media industry is buying-out our time and our minds?!?

We must avoid succumbing to robotic behavior.  Promote and challenge one another to think of the unthinkable.  Challenge our skills through our beautiful minds. After all,  the creation of BIG IDEAS are  initiated through the imagination.

imagination

imagination

Ways to exercise creativity can be found through so many different techniques, here are a few mental exercises:

1.  Appreciate nature and the universe.  The natural beauty around us inspire our minds to think colorfully.

2. Appreciate Interior Design and Architecture.  Think of it this way, your living space is a reflection of your personality.  It doesn’t take a big budget to live in a beautiful home… With a creative imagination, you can make any area into a beautiful living space – based on your beautiful personality.  It’s all about calculating your surroundings and revamping with the colors of your imagination.

3.  Fashion.  Once again, you don’t have to be rich or high maintenance to appreciate a good sense of style.  Style involves color (or lack of), shapes, personality, the walk & talk.  Fashion is an expression and a commodity.

4.  Art. Art is everywhere.  Art is interpretation.

5.  Think optimistically and don’t restrict yourself by saying “it’s not possible”.

Points Explaining Market Capture

19 May

Rich Media in Mobile….. The Significance.

15 May

Ventilate Japan- Selling Art to Increase Donations/Aid.

11 May

“Ventilate Japan is a charity poster series donating 100% of all profits to the Red Cross, benefiting those who suffer from the Great East Japan Earthquake. Curated by Michael Brown, Ventilate Japan is an initiative of ventilate.ca and each of the contributing artists as well as our our sponsors. Our goal is to not only raise funds but to also raise awareness of the scale of this disaster, the physical and psychological toll taken by its victims as well as the on-going threat posed by spent nuclear fuel.

Through graphic design we hope to voice a message that is compassionate, informative and motivational. The Great East Japan Earthquake is one of the largest in recorded history. Victims face threats of after shocks and subsequent earthquakes. The need for shelter, medical supplies, food supplies, hospital care and psychological care is an on-going need, requiring vast amounts of time, funds, care and dedication.

We are compelled to take action and help in a way we know best, through graphic design. The result is Ventilate Japan. Whether through love, frustration, compassion, concern or motivation, these posters were designed from the heart. We hope that through poster sales we will be able to help even further by way of donating all profits to the Red Cross.”

The Importance of a Creative Touch in Missions & Causes

9 May

This day in age, technology has gripped all of us in a whirlwind of pop culture exposure.  Our ears, eyes, and minds are hooked to sources that spit colorful energy at us… in High Definition.   Amidst all of this chaos, it is important that humanatarian missions find a way to tap into this source. Here are a couple of examples of missions, such as, New Ark, that have pursued a way to wake us up to a reality in need of attention.

New Ark Mission- A Mission to Provide Housing for the needy in India

Augmented Reality Goes Beyond Gimmicks

3 May

By Sharif Sakr Business reporter, BBC News

A photo of Lynx's 'Angel Ambush' stunt in London's Victoria Station

The people at Lynx cannot help but be pleased with the success of their latest deodorant.

Their new fragrance has emerged as their second-best-selling variant after just a few months on the market, thanks in large part to an innovative advertising campaign.

The campaign was fronted by Kelly Brook posing as a voluptuous fallen angel, but what made it unique was a stunt at London’s Victoria Station, known by its orchestrators as Angel Ambush.

Commuters who happened to walk across a particular spot suddenly saw themselves on a vast video screen next to the departures board and, as they watched the screen, they discovered that they were not alone.

An angel, generated using augmented reality technology, fell to earth and appeared to interact with the unsuspecting humans, creating a stir and a viral YouTube clip that has since been viewed more than 750,000 times.

“We didn’t know if it would work, either technically or in terms of how people would respond to it,” said Becca Sawyer of Mindshare, the advertising agency that came up with the Angel Ambush idea.

“We just thought it would be fantastic if an angel could seem to appear in real-life. Augmented reality is all about creating a fantasy experience that people can interact with.”

Although the stunt may have looked cutting edge, it was actually a relatively simple application of augmented reality: a technology that is a capable of more than just stunts.

Hold it, buy it

Some experts have commented that Angel Ambush was not ‘real’ augmented reality at all, because the virtual angel was just a layer of video manipulated by a human operator, rather than an independent 3D object.

According to Myles Peyton, UK Sales Director at tech firm Total Immersion, the true commercial power of augmented reality lies in its ability to let consumers virtually hold and interact with products that are fully and accurately modelled in the virtual world.

Augmented reality goes beyond gimmicks

“We know that the longer somebody touches a product, the more likely they are to purchase that product. So by giving them a virtual product, it can drive and uplift sales.”

“We’re seeing augmented reality move from being a gimmick, to being a trend. It’s going to explode”, said Mr Peyton.

Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.

Mashups have been around for a while. In 2008, analysts at Gartner recognised them as key to making augmented reality one of its top ten disruptive technologies by 2012.

With that date just around the corner, it is debatable whether augmented reality has lived up to expectations. Nevertheless, Mr Peyton is convinced that the technology has reached a tipping point.

A shopper examines an augmented reality 3D Lego model before deciding whether to buy

He quotes a more recent forecast from ABI Research that the augmented reality market will be worth $3bn (£1.8bn)by 2016, compared with just $21m in 2010.

The reason for such confidence in augmented reality derives not from major leaps in the technology itself, but from a separate revolution: the emergence of the smartphone.

A small window on another world

Mr Peyton takes out his smartphone and points it at a piece of paper. The paper bears the image of some rough terrain, rather like a satellite photo of Mars, and this image is immediately replicated on the phone’s small LCD screen via it’s built-in camera.

As soon as that happens, a tiny yellow robot appears on the screen and animates, apparently roving around the rough terrain.

The 3D illusion is easily maintained by the phone’s processor: the view of the robot changes smoothly and accurately as the phone is moved relative to the piece of paper, revealing different angles, making it look closer or further away, and triggering different behaviours.

This ability to bring life to an inanimate image is what so excites people in marketing and advertising, because exactly the same thing can be applied to a billboard poster or an advert in a newspaper.

A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.

Augmented reality app running on a smartphone How to change a printer cartridge: an augmented reality app gives 3D visual instructions on a smartphone

There is considerable excitement about mobile augmented reality in other sectors too.

Instruction manual 2.0

Metaio is a Germany-based augmented reality company with a long history of developing industrial applications for clients such as Volkswagen.

In one example, they shot video of an existing car production line in full swing, and then processed virtual 3D components for a new car through that video in order to detect compatibility problems before real-life production even started.

Now, they are looking to bring that level of precision to smartphones, to give businesses a new way of guiding individuals through the use of their products.

“Imagine a service engineer who needs to fix an engine,” says Metaio’s Jan Schlink.

“He points his smartphone at it, and he sees a 3D model on the screen, guiding him exactly through each stage of the repairs.”

The same approach could be used for any type of product, from changing a printer toner cartridge to following a cooking recipe.

“We have a vision that this will become a totally new user interface,” says Mr Schlink.

“The smartphone is the catalyst for all of this: holding your phone up to an object and getting rich digital information from the internet that is tightly registered to that object. We say that is a paradigm shift.”

Digital Marketing- Taking What You Have And Modifiying it For the Digital World.

3 May

Wikipedia defines Digital Marketing as- the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Digital marketing is a term that is thrown around and heard, most of us assume it to encompass things like banner advertising, search engine optimization (SEO) and pay per click. Yet, examples do not provide the thorough definition.  Digital Marketing started off with simple online presence (banner advertising, SEO), but has now extended to   email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

Digital Marketing is not: The traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report. .

Digital marketing,  can be thought of as the models of communication through Internet technologies to execute marketing & communication needs.

Keep in mind,  digital marketing technologies are different from one another.  They are all able to provide tracking reports and such; but these reports vary. Also,  digital marketing is constantly evolving and new technologies are being created all of the time.

As a way to understand what sort of digital media will best suit your organization:  

You need to build a database of customers & users (regulars and potentials) and find out how they wish to be reached. You can do this through various digital marketing technologies; reports are able to track what it is that attracts potential customers/users to your product/service/organization.