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Brand Identity- Brand Supremecy

1 May

Brand identity is the tangible expression for what your organization stands for. It embodies what “you” do, how “you” do it and why.  People experience the brand through  “your”organization’s actions, as well as through the verbal and visual messages sent.
That’s why- creating your brand identity is crucial for your organization’s overall success.

When creating a logo, or design theme for your organization’s brand, it’s important to understand the degree of impact it will have on your consumers & target audience.

5 Important Elements:

1.  Logo:  Make sure it’s simple, easy for anyone to remember and redraw.

2.  Set color scheme:  This is another way for people to remember your organization. Color combination will leave a subconscious level impact on an individual.  Example:  Every time I see the color’s red & yellow, I think of McDonalds.

3.  Tag line:  Short, simple, powerful.  Make your point in one line- so people can easily understand your overall cause.

4. Memorable url: Make it memorable, so someone can easily reach your website.  If it’s too long or complicated, chances are, people will forget.

5.  Stick to a design that could last you 10 years: For this reason, the person who came up with Pepsi’s logo is a genius.

Nike succeeds in an easy to remember logo image, and a memorable tag line.

Pepsi's classic logo has lasted over 100 years... Through out the years, there have been touch-ups. Now, Pepsi is celebrating it's traditional and succesful logo.

One's campaign uses a simple label & typography, memorable trademark color combination, and a straightforward message with cutting edge design.


Is Your Website User-Friendly???

28 Apr

Designing and constructing a website is not easy.   It takes a lot of planning, technical & design skills, knowledge of your target audience, and patience.   In this day of age, your web presence is debatable your prime marketing source.

To improve online traction, focus on a user-friendly design and structure….

** Content is also extremely important.  To learn more about web content, read: web content search optimization.

User-Friendly  Structure:

  1. Grab a piece of paper and a pen or pencil.
  2. Draw a box near the top and label it “home page”.
  3. Under the home page box create a box for every major section of your site, such as: about us, products/services, FAQ, search, and contact, or whatever you want.
  4. Draw lines between them and the home page to indicate that they should be linked from the home page.
  5. Then under each section, add boxes for additional pages you would like in that section and draw lines from those boxes to the section box.
  6. Continue creating boxes to represent Web pages and drawing lines to connect them to the other pages until you have every page you want on your website listed in the most organized manner.

User-Friendly Design:

Make your website easy to use by simplicity.  This is not to say that your website should be boring.  With the right color scheme, typography, and image use, you can make simple- look aesthetically and visually attractive/pleasing.

Compare these websites, and you’ll appreciate the notion, “simplicity is key”.  The goal is to be clear, focused, and concise—-> user-friendly.

One of These Websites is Not Like the Other:

The Savoy Hotel's Website makes good use of space and a set color scheme. Great Photo Use. Easy to Use Menu.

Glamour's Website uses- Fun Colours. Great organization. appropriate positioning of content, photos, and ads.

Example of a bad color scheme. No sense of hierarchy and direction. Unnecessary image use. Overall poor direction.

Simplicity In Design Proves to Have an Ageless Effect.

27 Apr

Simplicity has a lot of benefits; here are a few:

1. Less Clutter.

2. Less Expensive.

3.  Less Obnoxious.

These 3 points are enough reason to give simplicity a chance, whether it has to do with your sense of fashion, interior design, ad design, or your creative platform.  Simplicity is timeless, and timeless is classic.

Here’s a classic example… Calvin Klein ads, as provocative as they may appear, has followed a simple approach in his creative concept and fashion design… Everything ranging from typography to fashion is simple and straightforward – not over done.  Because of this, his brand has been proven to be successful for well over 30 years.  Take a look at the famous 1980’s Brook Shield ad, famous 1990’s Kate Moss ad, and of recent Eve Mendes ad.

Brook Shields 1980

Kate Moss 1990's

Eve Mendes 2010