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Digital Marketing- Taking What You Have And Modifiying it For the Digital World.

3 May

Wikipedia defines Digital Marketing as- the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Digital marketing is a term that is thrown around and heard, most of us assume it to encompass things like banner advertising, search engine optimization (SEO) and pay per click. Yet, examples do not provide the thorough definition.  Digital Marketing started off with simple online presence (banner advertising, SEO), but has now extended to   email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

Digital Marketing is not: The traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report. .

Digital marketing,  can be thought of as the models of communication through Internet technologies to execute marketing & communication needs.

Keep in mind,  digital marketing technologies are different from one another.  They are all able to provide tracking reports and such; but these reports vary. Also,  digital marketing is constantly evolving and new technologies are being created all of the time.

As a way to understand what sort of digital media will best suit your organization:  

You need to build a database of customers & users (regulars and potentials) and find out how they wish to be reached. You can do this through various digital marketing technologies; reports are able to track what it is that attracts potential customers/users to your product/service/organization.

Be the 007 of Digital Strategy

3 May

Digital Strategy:

  • Build on Brand Message
  • Increase Audience Reach
  • Maintain Audience Interest
  • Gauge Results then Tailor Strategy

Execute your digital strategy through:

Web Site Design

Search Engine Optimization

Rich Media Development

On-line Advertising

Push Marketing

Advergame Development

Social Networking