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Digital Marketing- Taking What You Have And Modifiying it For the Digital World.

3 May

Wikipedia defines Digital Marketing as- the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Digital marketing is a term that is thrown around and heard, most of us assume it to encompass things like banner advertising, search engine optimization (SEO) and pay per click. Yet, examples do not provide the thorough definition.  Digital Marketing started off with simple online presence (banner advertising, SEO), but has now extended to   email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

Digital Marketing is not: The traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report. .

Digital marketing,  can be thought of as the models of communication through Internet technologies to execute marketing & communication needs.

Keep in mind,  digital marketing technologies are different from one another.  They are all able to provide tracking reports and such; but these reports vary. Also,  digital marketing is constantly evolving and new technologies are being created all of the time.

As a way to understand what sort of digital media will best suit your organization:  

You need to build a database of customers & users (regulars and potentials) and find out how they wish to be reached. You can do this through various digital marketing technologies; reports are able to track what it is that attracts potential customers/users to your product/service/organization.

The CEO of Visibility: SEO

25 Apr

We have entered a world where online communications is the source of change.  Trends and revolutions are ignited by online messaging.  For those who resort to sending out paper fliers, please understand, the world reads online.  The question now becomes, how do I gain online presence?  Search Engine Optimization (SEO) is the recent phenomena that enables the online community to gain priority exposure.  By simply tweaking your online HTML code, or including a social network page, you can go from #200 in Google search- to #1.

5 Ways to Utilize SEO to Your Benefit:

1. GET CREATIVE WITH YOUR TITLE TAGS!

I can’t tell you the number of websites I come across that have useless title tags.  Hello!!!!  The TITLE tag is one of the most powerful ranking factor(s).  If you want your page to reach your target audience, use descriptive, and keyword-targeted TITLE tags-  think of words that people would search for when Googling. To avoid using any duplicate tags, visit sites such as SEOmoz, and find out what tag is suitable and unique enough for you.

2.  ON THAT NOTE, DON’T DOWN-PLAY META TAG IMPORTANCE:

Think of it this way, what is displayed and described on your “online site” will always get some degree of traction… The key is to get the highest-ranking degree- by organizing, utilizing, and conceptualizing your information in the best possible manner .  It’s an art, and everyone is trying to improve the skill!

3.  AS A GOLDEN RULE, TRY AVOID GETTING TOO WORDY:

Long TITLE tags tend to weaken the SEO impact.

EXAMPLE:  “your” home-page TITLE is:

“Top Travel Service Since 1970 |International Travel”

Then, for every product page, you have something like this:

“Hotel Stay in Greece Top |Travel Service Since 1970 |International Travel”

Avoid having your KEYWORDS lost in a jumble of other words.

4. MAKE USE OF POPULAR DIRECT LINKS:

On big sites, that have accumulated links, a direct architectural design is impossible. In this case, the key is to create paths that are clear to crawlers and visitors.  Be sure to place your top-viewing links/products on your  home-page.   It’s all about creating importance to your page.  By creating importance, you can create a trickle down effect that will lead viewers to other links/products.

5.  CAN’T GAIN EXPOSURE WITHOUT BEING SOCIAL!!!!
That being said, add links to your facebook, twitter, LinkedIn page.  In order to gain online exposure, you literally have to social network.  Add links to your site.
*I hope this list provides a basic understanding on how to achieve greater search visibility!