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Digital Marketing- Taking What You Have And Modifiying it For the Digital World.

3 May

Wikipedia defines Digital Marketing as- the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Digital marketing is a term that is thrown around and heard, most of us assume it to encompass things like banner advertising, search engine optimization (SEO) and pay per click. Yet, examples do not provide the thorough definition.  Digital Marketing started off with simple online presence (banner advertising, SEO), but has now extended to   email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

Digital Marketing is not: The traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report. .

Digital marketing,  can be thought of as the models of communication through Internet technologies to execute marketing & communication needs.

Keep in mind,  digital marketing technologies are different from one another.  They are all able to provide tracking reports and such; but these reports vary. Also,  digital marketing is constantly evolving and new technologies are being created all of the time.

As a way to understand what sort of digital media will best suit your organization:  

You need to build a database of customers & users (regulars and potentials) and find out how they wish to be reached. You can do this through various digital marketing technologies; reports are able to track what it is that attracts potential customers/users to your product/service/organization.


Is Your Website User-Friendly???

28 Apr

Designing and constructing a website is not easy.   It takes a lot of planning, technical & design skills, knowledge of your target audience, and patience.   In this day of age, your web presence is debatable your prime marketing source.

To improve online traction, focus on a user-friendly design and structure….

** Content is also extremely important.  To learn more about web content, read: web content search optimization.

User-Friendly  Structure:

  1. Grab a piece of paper and a pen or pencil.
  2. Draw a box near the top and label it “home page”.
  3. Under the home page box create a box for every major section of your site, such as: about us, products/services, FAQ, search, and contact, or whatever you want.
  4. Draw lines between them and the home page to indicate that they should be linked from the home page.
  5. Then under each section, add boxes for additional pages you would like in that section and draw lines from those boxes to the section box.
  6. Continue creating boxes to represent Web pages and drawing lines to connect them to the other pages until you have every page you want on your website listed in the most organized manner.

User-Friendly Design:

Make your website easy to use by simplicity.  This is not to say that your website should be boring.  With the right color scheme, typography, and image use, you can make simple- look aesthetically and visually attractive/pleasing.

Compare these websites, and you’ll appreciate the notion, “simplicity is key”.  The goal is to be clear, focused, and concise—-> user-friendly.

One of These Websites is Not Like the Other:

The Savoy Hotel's Website makes good use of space and a set color scheme. Great Photo Use. Easy to Use Menu.

Glamour's Website uses- Fun Colours. Great organization. appropriate positioning of content, photos, and ads.

Example of a bad color scheme. No sense of hierarchy and direction. Unnecessary image use. Overall poor direction.